Clear Creeks Bay-Wise Project at Miramar Landing

Clear Creeks Bay-Wise Project at Miramar Landing

Project Team
Gunpowder Valley Conservancy JGL Design Associates Miramar Landing Homeowners Association Miramar Landing Green Thumbs Club
Project Description

The Clear Creeks Bay-Wise Project at Miramar Landing was an innovative education and behavior change campaign in a diverse townhome community in Middle River, MD. Working closely with community members and the homeowner’s association, the project team promoted the installation of watershed restoration practices using a combination of persuasive approaches supported by social science, including:

Intrinsic rewards — satisfaction of helping the environment and beautifying the community
Extrinsic rewards — cost-share discounts for stormwater BMPs
“How-to” skills — free hands-on workshops
Social norms and stories — promoting the project in social and traditional media
Social diffusion — situating the campaign in a community setting
Together with 399 volunteers, the project team planted 137 trees, installed 10 native conservation landscapes, 4 residential rain gardens, 4 microbioretention practices, 8 residential rain barrels, and 4 residential mini-Bayscapes. The team also created a “Jr. Green Thumbs Club” to train young residents in Bay-Wise landscaping and encourage them to participate in project workshops and events.

Best Education & Outreach Project

This category recognizes effective stormwater education and outreach campaigns that seek to change behaviors that tangibly reduce stormwater pollution in a community. The program can be offered by a municipal stormwater agency or nonprofit organization that goes well beyond the minimum required by their local stormwater permits.

Gallery

Attachment

Project Narrative
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Mini Bayscape Design
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UMD Master Gardeners Baywise Yardstick
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