Water Wonders – Small But Mighty

Water Wonders – Small But Mighty

Project Team
Nancy Lilly and Lilly Meighan — Lynchburg Water Resources
Project Description

Due to COVID-19, typical education and outreach strategies were not safe. As a solution to continue to raise awareness during this time, the Lynchburg Water Resources (LWR) education and outreach staff began filming a series of videos entitled “Water Wonders”. The lighthearted, upbeat videos highlight the work of LWR while also showing the plants and wildlife that benefit from clean water to demonstrate the importance of LWR’s work in the natural and built world. The campaign also featured special events that would have otherwise had an in-person education and outreach event such as Earth Day, Arbor Day, and Drinking Water Week.

The campaigns videos include activities and individual/household actions that families can complete at home or in their neighborhoods to help protect and conserve our water resources. The virtual format was promoted on social media sites (YouTube, Facebook, Instagram, and Twitter) on #WaterWondersWednesday. Additionally, special episodes have been featured on local news (WDBJ and WSET) and the campaign has continued to increase the reach as the team progressed through the project. The project team has tracked and documented the increased awareness as a direct result of the campaign, through video comments and messages sent to LWR after videos were published, in addition to increases in digital engagement metrics.

Small But Mighty

Our Best Urban BMP in the Bay Awards (BUBBAs) are designed to recognize innovators in the field who are using new and creative techniques to treat runoff and protect streams. But these projects come in all shapes and sizes, sometimes making it tricky to compare small, homeowner and community-led projects to those designed and built by comparatively wealthy counties and cities. Enter: The Small But Mighty Award! This year, our jurors selected three nominees from across all of our categories to compete for a second “grand prize” focused on recognizing programs and projects implemented on a small budget. These projects were cost-effective and impactful and can serve as inspiration for small communities looking to improve their stormwater management.

Gallery

Attachment

project-narrative-LWR_edu.outreach
Download Now

Related Award Category

Wild at Heart in Accotink Creek Watershed – Small But Mighty
2021

Wild at Heart in Accotink Creek Watershed – Small But Mighty

This project received an honorable mention for it’s ability to address an extremely common point of frustration for residential homeowners: dealing with runoff that...
Read More
Penrose Green Street Retrofit
2021

Penrose Green Street Retrofit

The Penrose Green Street Retrofit project was initiated by the Penrose community as part of Arlington’s Neighborhood Conservation (NC) program, in which communities can...
Read More