Best Outreach Campaign in the Bay

This category recognizes effective stormwater education and outreach campaigns that seek to change behaviors that tangibly reduce stormwater pollution in a community.

 

Strong contenders in the category will:

  1. Focus on specific behaviors or actions by residents or businesses that generate pollutants of concern in the Chesapeake Bay watershed (e.g., nutrients, bacteria, plastics or toxics)
  2. Transmit a clear, simple and possibly humorous message that helps the public understand how the behavior change can improve water quality
  3. Use a mix of social marketing, new media and traditional outreach methods to capture the eyeballs of the desired audience
  4. Target specific demographic populations or under-served audiences
  5. Measure or estimate how the campaign actually changes behaviors that influence water quality