This category recognizes effective stormwater education and outreach campaigns that seek to change behaviors that tangibly reduce stormwater pollution in a community.
The program can be offered by a municipal stormwater agency or nonprofit organization that goes well beyond the minimum required by their local stormwater permits.
The strongest campaigns will:
- Focus on specific behaviors or actions by residents or businesses that generate pollutants of concern in the Chesapeake Bay watershed (e.g., nutrients, bacteria, plastics or toxics)
- Use a mix of social marketing, new media and traditional outreach methods to capture the eyeballs of the desired audience
- Improve diversity, equity, inclusion and justice (DEIJ) by building relationships and growing capacity with underrepresented communities to address community-identified needs.
- Transmit a clear, simple and possibly humorous message that helps the public understand how the behavior change can improve water quality
- Have well-defined metrics for evaluating the success of the campaign.